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Twitter – Michael Stark of PostYourProperty.com

March 3, 2009

http://Twitter.com/LookForProperty

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Income Property in Orange County and LA County

March 3, 2009

Most everyone agrees that income property is a wonderful thing to own. Finding a good deal that pays for itself, however, is not so easy. There are a number of factors that are important. A major priority is having a sufficient down payment and the ability to get a loan. Also important is having dependable [...]

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Our Demographic Enjoys Real Estate

March 2, 2009

It is estimated that 15% of all property on the market in the US at any time is FSBO (for sale by owner). Since the FSBO industry is counter-cyclical, our sites have experienced a surge in new property postings due to the economy. New inventory, means more new pages created, which in turn attracts new [...]

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Looking for an Orange County Broker?

March 1, 2009

As a fourth generation Southern California native, it is my passion as a broker to create opportunities for my client buyers and sellers. Finding property means not just being presented with an inventory found on the MLS, but being made aware of various pocket deals and other FSBO (for sale by owner) opportunities. If you [...]

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Commercial Real Estate in Orange County and LA County

February 28, 2009

If you are in the market for an office building, shopping center, or residential units, it’d be a privilege to assist you with your search. Scouting for property means not just being presented with an inventory found on the MLS, but being made aware of various pocket deals and other FSBO (for sale by owner) [...]

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1031 Exchange Deals in Orange County and LA County

February 28, 2009

If you may be looking for a replacement property to complete your 1031 exchange, it’d be a privilege to assist. One of the offshoots of owning one of the largest free FSBO (for sale by owner) posting services online since 1999, is that I have built up a network of contacts. Over the years, the [...]

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The Future

February 25, 2009

Check out this video I found: “Did You Know.”

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One Foreclosure Every 13 Seconds

February 22, 2009

Check out the stats at Responsible Lending.org. Wonder how long this Depression will last?

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Back to the Future

February 17, 2009

Online real estate today is like online travel 1998. Online FSBO, for sale by owner, is a couple years behind that.

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What's the Second Rule of Real Estate?

January 31, 2009

Everyone knows the First Rule: Location, Location, Location The Second Rule is: Get the inside scoop before everyone else. If it’s not listed, go direct to the owner. Finding a property deal before it hits the MLS (multiple listing service) is about searching FSBO (for sale by owner) real estate to gain the competitive edge.

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Traffic, Branding, SEO, Social Media, Sales, and Leads

January 31, 2009

SERVICING CLIENTS BY SERVING AN INDUSTRY If you are looking for an evangelist for your product or service, it’s wise to work with a professional who understands your industry. Online real estate marketing is my field. Since 1999, my free property listing syndication service has enabled countless buyers, sellers, and agents to connect. I own [...]

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Great New Stats Page

January 21, 2009

Just finished my new AdStats Page, and thought to show it off.

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No Recession For FSBO Sites

December 24, 2008

Realty News Now recently published an article about PostYourProperty.com and NeoRealEstate.com, and the growth of online FSBO.

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Email Marketing

December 24, 2008

Gold Lasso, a firm specializing in email marketing, recently released an interesting white paper on sender reputation.

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OC Register article on Michael Stark, PostYourProperty.com

December 12, 2008

OC Register article on Michael Stark, PostYourProperty.com.

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Tech Crunch Comment

November 11, 2008

I felt compelled to make a comment on the Tech Crunch blog in response to what was being said about online real estate. I wrote that “It is estimated that approximately 15% of all property for sale in the US is FSBO (for sale by owner). Online real estate in 2008 is like travel in [...]

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FSBO Sites Are Popular During A Recession

October 31, 2008

For Sale By Owner sites help people during a real estate economy of falling prices, slow sales, and a credit crunch. Frustrated sellers want to connect with buyers directly. Buyers are hungry for deals before they hit the MLS (multiple listing service). No one likes paying high commissions. Consumers are clicking to sites that better [...]

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For Sale By Owner Economy

September 26, 2008

AIG, Bear Stearns, Fannie Mae, Freddie Mac, Lehman, WAMU, and $700 billion makes me optimistic about the growth of online FSBO. In tough times, people need to save money. Buyers want to find deals before they hit the MLS, and go direct to the owner. Sellers want to cut commissions and market for themselves. Professionals [...]

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Podcast on Property Investment Advice

August 26, 2008

Please enjoy the recent podcast interview I did with Jason Hartman. He is a realtor with a wealth of experience, and has some sage property investment advice.

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Latest Version

August 24, 2008

Our promotions page has undergone constant refinement over the years. This is its latest version.

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Looking for Income Property Deals?

August 17, 2008

If you’re in the market, there are some interesting sources that you might be interested in.

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Podcast about Traffic, Branding, SEO, and Leads

July 18, 2008

Please enjoy my recent podcast about traffic, branding, seo, and leads.

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Online Real Estate is so Second Inning

June 12, 2008

I enjoyed reading the blog post of Kathleen from Adotas.com so much I had to comment on it. It seems the Madison Avenue marketing world has finally discovered how truly second inning our online real estate vertical really is.

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Forget Traffic, Think Engagement

May 16, 2008

How do you measure someone’s presence online? Everyone knows that 1 unique user session, is better than 1 visit, which is better than 1 page impression, which is still better than 1 hit. 1 unique user session, however, doesn’t compare to 1 videocast or podcast download or to 1 rss download of an article. 1 [...]

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US Foreclosure Activity Increases 5% in March

April 17, 2008

RealtyTrac released its March 2008 U.S. Foreclosure Market Report, which shows foreclosure filings — pre-foreclosures, foreclosure auctions and bank-owned REO properties — were reported on 234,685 properties nationwide during the month, a 5 percent increase from the previous month and a 57 percent increase from March 2007. The report also shows one in every 538 [...]

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Michael on Real Chatter Radio Show- 5

April 6, 2008

Please enjoy my radio show interview of Todd Carpenter, President of Lenderama.com on Real Chatter. The show is sponsored by RealTown.com.

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More Foreclosures Ahead

April 5, 2008

Lou Barnes in the Inman News reported that “Oppenheimer says that global debt underwriting has fallen 55 percent since July (a $2 trillion strangle). In the first quarter, global bond and stock underwriting combined fell 45 percent; issuance of mortgage-backed securities dropped 82 percent; and non-rated “junk” bonds tanked 88 percent. For those who still [...]

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Michael on LinkedIn

March 28, 2008

Check out my profile on LinkedIn.

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US Foreclosure Activity Increases 8% in January

March 10, 2008

Today, RealtyTrac released year-end data from its January 2008 U.S. Foreclosure Market Report, which shows foreclosure filings — default notices, auction sale notices and bank repossessions — were reported on 233,001 properties during the month, an increase of 8 percent from the previous month and an increase of nearly 57 percent from January 2007. California’s [...]

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Michael on Real Chatter Radio Show- 4

March 10, 2008

Please enjoy my radio show interview of Greg Hebner, CEO of Relocation.com on Real Chatter. The show is sponsored by RealTown.com.

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Michael on Online Real Estate Marketing

March 4, 2008

Please enjoy the podcast I did on online real estate marketing.

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Michael on WSRadio.com

March 4, 2008

Please enjoy my recent interview on WSRadio.com hosted by RSSRay.

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Addicted to Online Media

February 21, 2008

In the report released by the research company, Yankee Group, the Internet presently accounts for nearly 20% of overall media consumption in the US, but advertisers only invest about 7.5% of their budgets online. By 2011, nearly 25% of all media consumption will be online, while advertisers are predicted to spend 15% online.

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Online Advertising to Double by 2011

February 21, 2008

The research company, Yankee Group, released a forecast that online advertising will reach $50.3 billion in revenue by 2011, which is more than double the figure for 2007.

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Make That Change

February 16, 2008

During this real estate downturn, you will see more agents, brokers, lenders, escrow, and insurance folk pay for online advancement. Companies able to deliver quality traffic, seo services, online branding, and social media marketing will be in high demand. If you haven’t already decided to expand your business online to survive and thrive, it’s not [...]

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Michael on Real Chatter Radio Show – 3

February 11, 2008

Please enjoy my radio show interview of Dustin Luther, President of 4Realz.net on Real Chatter. The show is sponsored by RealTown.com.

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New York Blogger Bars

February 1, 2008

I thought this map guide was interesting about bars in New York City where bloggers hang out at. It comes as no surprise that bloggers enjoy the liquid diet, but who knew anyone was watching where they hung out. I wouldn’t be surprised if a similar guide appears for LA and SF.

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Foreclosure Activity in 2007 Up 75% from 2006

January 29, 2008

Today, RealtyTrac released year-end data from its 2007 U.S. Foreclosure Market Report, which shows a total of 2,203,295 foreclosure filings — default notices, auction sale notices and bank repossessions — were reported on 1,285,873 properties nationwide during the year, up 75 percent from 2006. Colorado, Ohio, Georgia, Arizona, Illinois and Indiana all posted foreclosure rates [...]

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Branding and Links

January 21, 2008

I read an interesting clip in the Inman blog about how real estate consumers are searching online. VisiStat, a company that tracks Web stats for brokers, just unleashed a report for 2007, indicating that 62.2 percent landed on real estate sites by typing in the URL, 23.6 percent got there by search, and 16.2 percent [...]

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The Perfect Storm

January 19, 2008

If online real estate in 2007, was like travel in 1997, then 2008 may be the perfect storm . . . .

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A New Site for FSBO's

January 13, 2008

SearchHomesOnTV.com offers a variety of services, plus comparable pricing, mapping, and neighborhood info. They can also assist the seller with marketing, including a 40 second video walk-through of the property, distributed to a number of major real estate web portals, television and radio advertising, classified newspaper ads, direct mail promotions, flyers, and signage for the [...]

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Thrive During the Housing Downturn

January 6, 2008

Crumbling prices, slow sales, and a credit crunch in 2008 will keep the FSBO option attractive to buyers and sellers. Since many FSBOs use an agent in the end, players in the brokerage, mortgage, title, and escrow field are taking greater interest in the online FSBO space as a source for new business. Whether they [...]

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Michael on Real Chatter Radio Show – 2

January 6, 2008

Please enjoy my radio show interview of Rick Sharga, Executive VP of RealtyTrac.com on Real Chatter. The show is sponsored by RealTown.com.

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Succeed Online

December 12, 2007

Everyone seems to have their own idea about how to market online. Since 1999 with our portals, my experience is that it all comes down to offering our clients a variety of excellent services, such as: keyword link sponsorship, banners, rss text ads, article content pages, site mapping, cross indexing, seo, blog press releases, rich [...]

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Michael on Real Chatter Radio Show – 1

December 6, 2007

Please enjoy my recent radio interview on “Real Chatter.” Susanne Flynn of ResultsMLS.com was the host, and I was her guest. The show is sponsored by RealTown.com.

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Mortgage and Housing Mess

November 22, 2007

The down turn in the mortgage and housing market will likely last through 2009. This shake out has impacted tens of thousands of realtors and mortgage brokers. Only the fittest and/or richest will survive. Foreclosures are at an all time high. On top of this troubled economy, it is no secret that the internet is [...]

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Traffic, Branding, SEO, and Leads

November 4, 2007

A lot of agents, brokers, and lenders are having a tough time. Most “over 40″ professionals have little patience or skill for online branding or search engine optimization. Marketing dollars get spent largely offline. The diminishing effectiveness of mass emails, and the growing competition in pay per click can not be ignored. Gaining relevance in [...]

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If You Can't Build It, Buy It

November 4, 2007

I believe online real estate in 2007 is where the online travel industry was in 1997. I believe real estate has gotten a lot tougher with sales down, foreclosures up, and subprime imploding. I believe most of the players want to thrive and grow, unless they are planning to retire. I believe thriving and growing [...]

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Internet Business Consulting? Michael Can Help !!

October 24, 2007

Everyone’s needs are different. Customizing a unique solution that addresses your needs is the basis for a successful campaign. Specialties include: Online Ad Agency Services: – Affiliate Program Management and Marketing. – Banner Network, eNewsletter, and Website Promotion. – Blog, Podcast, and Video Production and Syndication. – Client Referral and Retention Marketing Systems. – Customized [...]

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Branding is Dead

October 21, 2007

Most everyone in the lead generation biz could care less about branding. Paying for the click and mass emailing to keep your lead form machine pumping is not a realistic long term strategy. I hate to spoil the fun, but people do not like to consider themselves as leads. The most important lesson that the [...]

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Foreclosure Activity Decreases 8% in September

October 11, 2007

RealtyTrac released its September 2007 U.S. Foreclosure Market Report today. Here are the highlights: (1) U.S. Foreclosure activity was down 8 percent from August, (2) U.S. Foreclosure activity was up 99 percent from Sep 2006, (3) Foreclosure rate was one foreclosure filing for every 557 U.S. households, (4) Nevada, Florida, California registered top three state [...]

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5 Verticals

October 7, 2007

Online real estate can be divided into 5 types of businesses. First are sites that allow people to search the MLS (multiple listing service). Second is the field of property valuations. The third offers demographics and census mash-ups. Fourth are community based forums and news services. Fifth is the world of FSBO (for sale by [...]

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Go Direct

October 2, 2007

Most people marketing online continue to operate with the assumption that conversion is based on some magic formula of pay per click or mass emailing. Return on investment is their holy grail. In the offline world, companies pay for branding, sponsorship, product placement, and endorsement. In the online space, very few are willing to pay [...]

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What is SEO really?

September 26, 2007

There are 3 ways to achieve search engine optimization. First, one can streamline their site and content using best practices. Second, one can employ a middle-man to find authority links to point back to your site. Third, one goes direct, without a middle-man, to the authority site owner. This is SEO really.

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Eyeballs

September 24, 2007

I often get asked what kind of people use our free FSBO (for sale by owner) sites. The demographic of our portals includes not just sellers and buyers, but realtors, mortgage brokers, insurance agents, and other trade professionals who prospect the free seller listings. It’s no secret that about 15% of US listings start off [...]

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California Licensing

September 24, 2007

Effective October 1, 2007, Assembly Bill (AB) 2429 will change the qualifying educational requirements for the California salesperson examination and for obtaining a real estate salesperson license.

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More Foreclosure Stats – August 2007

September 18, 2007

National Highlights: Foreclosure activity increased 36 percent from July, 2007. Foreclosure activity increased 115 percent from August 2006. REOs increased 59% month over month, the biggest increase of any of the three foreclosure categories (Default, Auction, REO). State and MSA Highlights: Nevada, California and Florida posted the top three state foreclosure rates. The states with [...]

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Foreclosure Activity Increases 36% in August

September 18, 2007

RealtyTrac, the leading online marketplace for foreclosure properties, today released its August 2007 U.S. Foreclosure Market Report, which shows a total of 243,947 foreclosure filings — default notices, auction sale notices and bank repossessions — were reported during the month, up 36 percent from the previous month and up 115 percent from August 2006. This [...]

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Pay It Forward

September 17, 2007

Having a hard time finding new clients? Looking for a better way to attract visitors to your site? Tired of expensive search engine clicks? There are already a number of excellent directories and portals online that cater to the audience you are seeking. Once you find the good ones, sign up and join. The more [...]

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Mortgage Notes

September 11, 2007

It seems everyone is looking for discounted mortgage notes. Investors are not in short supply. Dealmakers with connections to the distressed properties are. Loss mitigation experts working on short sales know the value of quick funds. Over this past year, I’ve received numerous requests from deep pockets desperate to get into the note game. Contact [...]

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Foreclosure Activity Increases 9% in July

August 23, 2007

RealtyTrac, the leading online marketplace for foreclosure properties, today released its July 2007 U.S. Foreclosure Market Report, which shows a total of 179,599 foreclosure filings, default notices, auction sale notices and bank repossessions, were reported during the month, up 9 percent from the previous month and up 93 percent from July 2006. The report also [...]

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Nothing Important

August 16, 2007

It is not news that it is getting tougher to make a living as mortgage broker and real estate agent. There are many factors to blame, and business is likely to get tighter before it gets better. What can you do? Polish up your personal brand and bring quality traffic to your website. Don’t waste [...]

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No Heavy Lifting Required

August 16, 2007

Without my wonderful crew of programmers, who each have triple my iq, there is no way my free fsbo service would be where it is today. If you have ever built a house, you know how crucial it is to have experts at concrete, carpentry, roofing, marble, landscaping etc. Building a great internet presence requires [...]

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Brilliant YouTube Video

August 7, 2007

The same Marlow Harris of Alaska Airlines InFlight Magazine fame also has a really nice blog, 360 Digest, which is bookmark worthy. On her blog, I discovered a brilliant and enlightening YouTube Video. Thanx Marlow.

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Thanx to Alaska Airlines InFlight Magazine

August 7, 2007

At Connect in San Francisco, Matt Carter reported in the Inman News Blog, about my chance meeting up with Marlow Harris at a Connect party. Matt wrote: “Michael Stark of LookForProperty.com was telling me about a magazine article he’d read on his flight to Connect. The article, about Seattle real estate, had mentioned Marlow, and [...]

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Hamburger

July 21, 2007

Brad Inman, a visionary innovator, ponders in his blog about the next big idea for Web 2.0 real estate. Ripe for change, I believe, is the second biggest cost usually during a sale: Title Insurance. Is the title industry the sacred cow invisible elephant in the room? Insurance offers are rife online, except hardly for [...]

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Top Ranked 100

July 21, 2007

I love sites that rank your traffic so much that I built one in 2006. The LookForProperty.com Top 100 List continues to surprise. Depending on your daily traffic, your site will rise or fall competitively against the others on the list. The best thing, however, is that by joining the Top 100 List, you get [...]

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Occupational Hazard

July 21, 2007

After too many addictive years of clicking, my eyes are beginning to feel it. Had I instead been as passionate about jogging, I guess I’d be complaining now about my ankles and back. Of course, I’d be 25 pounds lighter and have no cholesterol problem either. Nevertheless, the internet provides that same "runner’s high," but [...]

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Moment of Weakness

July 21, 2007

I never thought when I started this blog, that I’d wind up joining Facebook. All this community networking stuff is contagious, enlightening, and sort of strange. In my first 48 hours on Facebook, somehow 5 people found me and wanted to become my "new friend." I didn’t even have to buy them a drink or [...]

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President Harry Truman and FSBOs

July 19, 2007

I’m unsure if Harry Truman ever bought and sold a home by owner, but I admire a quote that is attributed to him. He said: "I have never seen pessimists make anything work, or contribute anything of lasting value." Considering how optimistic and confident one must be to try and sell a home on your [...]

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Real Estate Heaven

July 17, 2007

I’ve been asked why I continue on with this labor of love, free for sale by owner property service. The answer is simple. I am going to real estate heaven. Imagine how many lives I have helped since 1999. Countless sellers and buyers, and agents and brokers have profited. Think of all the loans that [...]

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One of the Oldest Free FSBO Services Online

July 17, 2007

The idea came to me back in 1998. We went live in early 1999. As a Realtor, I thought that if I created a free FSBO listing service, I might be able to work with local sellers. Unfortunately, most of my postings were from out of state. This turn of events made me realize that [...]

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FREE Link Exchange

July 6, 2007

LookForProperty.com allows users to exchange links free. If you place the "Top Ranked Site Award" on your page, the banner link will also rank your traffic on the Top 100 list of LookForProperty.com. If you’d like to have additional promotion, one can opt for a Featured Listing in the LookForProperty.com Directory. Users visiting the site [...]

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I Just Love FSBOs

June 28, 2007

For Sale By Owner is about buyers and sellers connecting. FSBO sites get crawled religiously by hungry Realtors, mortgage brokers, insurance agents, and other trade pros all prospecting the free seller leads to farm. Do it yourself sellers prime the pump. Water flows. Everyone drinks and links. Sellers love to sell and save. Buyers love [...]

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2 Kinds of Online Advertising

June 28, 2007

Number 1 – Hit and Run with opt ins, cpm, cpa, cpl, ppc arbitrage, and email. Number 2 – Brand and Grow by creating constant engagement, product placement, sponsorship, and user generated content. Both worlds are important, but require a different mindset and budget.

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2007 Real Estate Online = 1997 Travel Online

June 26, 2007

On your mark, get set . . . . . . . . . Wait!! Before you launch, remember to pack 3 things: a real business model, a reason to be bookmarked, and plenty of patience. No overnight successes in this vertical, unless you have lots of opm (other people’s money) and a reason to [...]

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Pay Per Click = Sushi

June 26, 2007

Most online spending goes to making Google and Yahoo richer. Pay per click is about selling fish. Instead buy yourself a boat, and rent a dock. The top ranked sites already have the audience you are seeking. The best places to trawl is in front of these same coastlines. It’s best to cut a deal [...]

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The 4 Dirty Words of Internet Marketing

June 26, 2007

If you believe the experts, they’d say online you should never pay for: BRANDING – SPONSORSHIP – ENGAGEMENT – PRODUCT PLACEMENT It worked for tv, radio, print, billboards, and direct mail. At this point, ROI (return on investment) is more important than SEO (search engine optimizaton). No one gives a dime to be in front [...]

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ANOTHER BLOG ?

June 26, 2007

As if the real estate industry needed another blog . . . .?! Generating publicity would be an easy answer, but I believe it’s all about the conversation and adding a unique voice. In a brave new online world where the small is the new big, being the center of attention is not as important [...]

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