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What's the Second Rule of Real Estate?

by Michael Stark, SouthernCaliforniaBroker.com on January 31, 2009
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Everyone knows the First Rule: Location, Location, Location

The Second Rule is: Get the inside scoop before everyone else. If it’s not listed, go direct to the owner.

Finding a property deal before it hits the MLS (multiple listing service) is about searching FSBO (for sale by owner) real estate to gain the competitive edge.

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