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Most everyone in the lead generation biz could care less about branding. Paying for the click and mass emailing to keep your lead form machine pumping is not a realistic long term strategy. I hate to spoil the fun, but people do not like to consider themselves as leads. The most important lesson that the offline world has taught us is that branding builds trust, and vice-verse. Product placement, sponsorship, and endorsements from the top sites that your audience already uses and trusts is money well spent. Don’t let the hit and run mentality of lead gen keep you thinking that branding is dead.