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Hamburger

by Michael Stark, SouthernCaliforniaBroker.com on July 21, 2007
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Brad Inman, a visionary innovator, ponders in his blog about the next big idea for Web 2.0 real estate. Ripe for change, I believe, is the second biggest cost usually during a sale: Title Insurance. Is the title industry the sacred cow invisible elephant in the room? Insurance offers are rife online, except hardly for title. How many life and dental policies do you buy in 75 years? Title hits most every property sale. About 15% of US homes are FSBO. Think of the opportunity an upstart could have just branding and engaging eyeballs on FSBO and/or on any of the Top 1,000 most visited real estate sites. Sacred cows make the best hamburger.

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